The Impact of Price Changes on the Brand Equity of Toyota in Saudi Essay

The Impact of Price Changes on the stigmatize Equity of Toyota in Saudi Arabia - Essay Example.............................................................................................................. 5 Table of content .................................................................................................................. 6 1. Introduction ............................................................................................................... 8 1.1 Background of the Research Problem ........................................................... 9 1.2 Problem Statement ........................................................................................ 11 1.3 Aims or Purpose of this Study....................................................................... 12 1.4 Research Objectives ....................................................................................... 12 1.5 Research Questions ................................................................ ........................ 13 1.6 Significance of the Study ............................................................................... 13 1.7 Rationale for Choosing the Research Topic.................................................. 13 1.8 Research Procedure ...................................................................................... ... ............................ 19 2.1 Conceptual Framework and Research supposal ........................................ 20 2.1.1 Conceptual Framework .................................................................. 20 2.1.2 Research Hypothesis for Further Verification ............................... 22 2.2 Importance of Establishing Strong Brand Equity ..... 26 2.2.1 Brand Loyalty ................................................................................ 29 2.2.2 Brand Awareness ............................................................................ 34 2.2.3 Brand Association .............................................. ............................. 36 2.2.4 Perceived Brand Quality ................................................................. 39 2.3 Importance of Effective price Strategy ...................................................... 41 2.4 Significance of Pricing over the Development of Brand Equity ...... 46 2.5 Significance of Price Changes on Consumer Behavior ............................... 49 2.6 Chapter heavyset ....................................................................................... 53 3. Research Methodology ............................................................................................. 56 3.1 Research Hypothesis ..................................................................................... 3.2 Research Survey Questionnaire Design........................................................ 3.3 Target Population, Sample Size and Research Venue .................................. 3.4 Research moral philosophy ...................................... ....................................................... 4. Research Findings and Analysis