The Use Of The Internet In Mar :: essays research papers

Computing (IT)- essayby matthew footeWill the internet keep the U.K competitive in a world market, in terms of industry?Recently there has been emphasis for electronic commerce. Judging by IBMs recent advertising campaign you would be forgiven for thinking that launching a company website leads to instant profits. IBM s portrayal of a grandmother taking her olive oil business from rural Greece into global markets neatly demonstrates the potential of the internet for huge exposure and trade without the barriers of geography and at a lower cost. Unlocking this potential for any business in the U.K and elsewhere is no easy matter. Although several large firms in the U.K are now making real impact through e-commerce, although examples of profits being made in small and mediocre (SME) sized businesss are few and far between.Even though the effects of the internet on U.Ks industry can only be predicted at this primaeval stage, there squander been incentives (rewards) offered to sever al SMEs generating business with their websites by the government. Firms with no more then 250 employees where asked to show how they had used e-commerce to increase efficiency or to boost their sales. The reasonable investment that created a profit among the ten regional winners was around 20000 pounds with the cheapest being 10000 pounds, all the companies testified to the need for expert help.Such expense results from the need to have an aesthetically pleasing website which offers in depth analysis whilst maintaining a user friendly aspect. The site must encourage people to explore and revisit and its posture on the internet needs to be developed, which generally requires the advice of a specialist.At present time in the U.K the internet is used mainly for business to business activity with less emphasis on customer intervention. One of the main reasons for this is the transport costs, a business will normally order batch which would muddle it worth while were as customers onl y demand 1 or 2 goods. The idea of supplying customers with intangible goods, such as music, computer games/ programmes, software system upgrades etc. is becoming increasingly more popular.A telephone poll carried out across Britain based on 4000 calls found that while 39% of internet users have bought clothes by mail, only 13% would be willing to buy clothes on-line and only 2% have actually do so. 70% had never bought anything on-line - many assumptions can be drawn from these statistics i.